Dalata Hotel Group

Dalata is Ireland’s largest hotel operator, with an expanding presence across the UK and Europe.

Their portfolio includes Maldron Hotels, Clayton Hotels, and Club Vitae Gyms, each with distinct brand identities and guest expectations.

Beatmix developed three core music profiles—one for each brand—reflecting the unique tone and atmosphere of Maldron, Clayton, and Club Vitae. We then adapted these profiles by region, tailoring music to local tastes, cultural context, and guest demographics across multiple locations.

A consistent, brand-aligned audio experience at scale—localised for each property. Guests enjoy a seamless atmosphere that enhances their stay, whether relaxing in a hotel lobby or training in a gym.